How to Rent Email Lists

There is a new marketing tactic that many internet marketers have been talking about and using for some time now. And it's really taking the World Wide Web by storm. Email List Rental is an internet marketing strategy that allows you to rent targeted leads through the net. It's a win-win situation. You earn money while you build your email list.

I'll share with you one of the simplest ways to rent an email list which works very well for a lot of different internet marketers. This marketing strategy is also called double opt-in  marketing . It basically means that you will need to ask permission-based email addresses for them to subscribe to your list. And the best thing about it is that your list will never spam your subscribers because they will only be subscribed to your opt-in list when they asked permission.

Another advantage with this strategy is that if you do not own your own product or service, you can also make money with mailing lists. How to make money with mailing lists? Let's get into details...

The first step in how to make money with mailing lists is to ask permission from your subscribers before you send them any emails. Many people think that once they have joined your marketing list that they are there forever and no one can ever talk bad about you. But that's not true at all. So, before you can start to promote products or services of your own, you need to ask permission from your subscribers. If you're promoting affiliate links and you're just trying to sell them something, then you don't need to ask them. But if you're doing paid marketing campaign, then you need to make sure that you ask permission to purchase email addresses so you can contact them later.

Second step in how to make money with mailing lists is to make sure that your email addresses are only those that can be effectively used for your marketing campaign. There's a good reason why some marketers are willing to pay to rent their emails: it saves them time and effort to manually select emails for their list rental business email lists. By the way, ' marketing  list' is one term used to refer to any kind of list where people agree to receive emails from the marketer, sometimes by weekly subscriptions, sometimes not. It also covers emails that are sent and received by members of a sales team, sometimes by auto-responders, sometimes by permission of members who opted-in to the list. In fact, there are even some online business owners who don't want to spend their time building email lists but are willing to invest on advertising and  marketing .

Third step in renting your email addresses is choosing the right category. Ask yourself - what are you going to promote with your email list? Is it a product, a service, an ebook or newsletter subscription? Once you know your main purpose for renting your mailing list, it's much easier to choose the appropriate category that matches your target audience and estimated reading time.

When you rent an email address, remember that the length of time you can rent the address will depend on how often you plan to use it and how good the email lists you have been. If you have great email lists but plan to let them out occasionally (for instance, every time you do a promotion), then you might consider short-term or one-time use. On the other hand, if you don't have good email lists but have great products and/or services to offer, you should consider long-term rental. When you rent an address, you have to understand that you might not be able to resell the address immediately. Some web hosts take about a month to let you do so; others might take more or less depending on the current availability of addresses on their list.

Lastly, the most important thing to do when you rent an email address is to be sure that you are allowed to resell the address anytime you want. Most hosts won't allow you to do that unless you have purchased a hosting package from them; however, it is possible to find a list owner who will allow reselling of their space at a reduced price, as long as you ask permission first. The bottom line is: if you want to be successful with email  marketing  , you should definitely rent a list, regardless of whether you plan to resell it later.